Alto-Shaam Further Invests in Middle East Presence with New Sales Role

Christopher Ball joins Alto-Shaam in a newly created role as Regional Sales Manager in the Middle East.

Christopher Ball joins Alto-Shaam in a newly created role as Regional Sales Manager in the Middle East.

Christopher, a former Corporate Chef, is tasked with developing Alto-Shaam’s presence in the Middle East. His primary focus will be Saudi Arabia, as the Kingdom realizes its vision of the future: ‘Vision 2030.’ The strategic framework aims to create a more sustainable and diverse economy by 2030.

Developing economic growth activities and strategies in the region, Christopher will build and maintain long-term working relationships with key customers, including channel partners, foodservice consultants, kitchen designers, key chain accounts and end users.

Prior to joining Alto-Shaam, Christopher was Managing Director at KDesign, a kitchen, laundry and waste management design firm based in Dubai, where he developed relationships with key hotel operators and restaurants throughout the Middle East.

“Alto-Shaam is known for its quality and innovative solutions,” Christopher said. “I am excited to join the team and ensure that we continue to provide our customers with the highest quality products and services – exceeding their expectations at every touch point.”

Gabriel Estrella Talenti, Alto-Shaam Director for the Middle East and Africa, says: “With his culinary background and more than 20 years’ experience in the industry, Christopher is uniquely qualified for this new role on our Middle East team. His enthusiasm for providing a next-level experience for our key customers and partners makes him the perfect fit for our team.”

Alto-Shaam has a full team of culinary, sales, and technical service experts ready to help operators accomplish their foodservice goals. To learn more, contact an Alto-Shaam expert.

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