Privacy and Cookies Policy Notice

About this Notice
This Privacy and Cookies Policy Notice ("Policy") provides you with information about how the Alto-Shaam Inc. (hereafter "we", "us" or "our") collect, use, and disclose your data, and how to contact us in the event of a correction or complaint.

This policy also outlines how we collect, use and disclose certain personally identifiable information that we receive in the USA from the European Economic Area (“EEA Personal Data”), your rights in relation to your EEA Personal Data and how to contact us and EEA supervisory authorities in the event that you have a complaint.

Our website (“Site”) is www.alto-shaam.com.

Our “Services” include products, services, events, mobile apps, print and electronic information and communications in the global marketplace.

Our “Events” include trade shows, meetings, conferences, seminars, committee meetings, board meetings, webinars, etc.

Alto-Shaam employees, exhibitors, participants and attendees at Events, visitors to our Sites, other users of our Services and Sites, and recipients of our communications agree to their personal information being used and disclosed in the manner set out in this Policy.

In the case of those who have not participated in our Events, we will obtain appropriate written permissions from you where necessary to use your information in accordance with this Policy, or where it is required and authorized by law.

This Policy only applies to our Sites and Services.  If you land on other websites (or move to other websites from our Sites) you should read their separate privacy policies.  Similarly, this Policy does not apply should you choose to share your personal information with an Event exhibitor or other Event participants either in-person or online.

Changes to this Policy

This policy was published on May 18, 2018

We update this policy from time to time to reflect changes to our information practices.  Please review this policy periodically for changes.  If we make material changes, we will notify you by means of a notice on this website or in advance by email where required by law.

EEA Personal Data Collection and Use
Our Privacy Policy describes the categories of EEA Personal Data that we may receive in the USA as well as the purposes for which we use that EEA Personal Data.  We will only process EEA Personal Data in ways that are compatible with the purpose that we collected it for, or for purposes the individual later authorizes.  Before we use your EEA Personal Data for a purpose that is materially different than the purpose we collected it for or that you later authorized, we will provide you with the opportunity to opt out. We maintain reasonable procedures to help ensure that EEA Personal Data is reliable for its intended use, accurate, complete, and current.

If we collect sensitive EEA Personal Data, we will obtain your opt-in consent, including if we disclose your sensitive EEA Personal Data to third parties, or before we use your sensitive EEA Personal Data for a different purpose than we collected it for or than you later authorized.

What kinds of personal information do we collect and process?
We collect, store, and process certain personal information as follows:

Site
When you use our Site, as is the case with most websites, certain limited information (such as your browser type and IP or Internet Protocol address) will be collected automatically.

We use analytics tools on our Sites to provide products and Services you request, identify service issues to us, improve our Services, provide content tailored to your personal preferences, track the effectiveness of digital advertising, and to monitor traffic and usage of our Sites.

These tools may be provided by third-party service providers and may include the collection and tracking of certain data and information regarding the characteristics and activities of visitors to our Sites.  We may disclose data, including personal information, to certain such third-party services providers in order to obtain such services.  For details of those providers, please see “Who may receive my personal data?” below.

One of these providers is Google Analytics and more information about the ways in which they collect and process your personal data can be found here: (https://policies.google.com/privacy/partners). 

Our Site also uses cookies (which includes third party cookies to support analytics functionality) and other similar technologies, such as web beacons.

We obtain your consent to the use of cookies when you first visit the site using a particular browser.

Cookies are small text files which are downloaded onto your device and collect information about the way in which you navigate and use websites and the internet.  Cookies collect information which may allow us to identify you or your approximate location.  The information provided by cookies helps us to provide you with a more personal experience, for instance by providing you with a local version of the Sites in a local language, and allows us to make improvements to our Site and Services over time.

We collect both "session" cookies, which are not usually stored after your browsing session has ended, and "persistent" cookies, which may be stored after your session has ended.

You may delete and block all cookies or decide to just block certain types of cookies via your browser setting at any time.  However, if you choose to block or delete cookies, this may affect the functionality of the Site.

View the information below to learn about our cookie functions and why they are used.

Performance
These cookies collect information about how visitors use our Site, including which pages visitors frequent most and if they receive error messages from certain pages.  These cookies do not collect information that individually identifies a visitor.  All information collected is aggregated and anonymous.  It is only used to improve how our Site function and perform.

An example of Performance cookies that we use on our website are:

Vendor Description
Google Analytics Using Google Analytics cookies we are able to analyze user sessions on our website, such as traffic source, session duration, number of visits etc. Google Universal Analytics enables us to collect information about how visitors use our website, allowing us to make improvements where necessary.

Functionality
These cookies allow us to remember information you have entered or choices you make, (such as username, language or your region) and provide enhanced, more personalized features.  These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.

We use local shared objects, also known as flash cookies, to store your preferences or display content based upon what you view on our Sites to personalize your visit.

Social Media (Features) and Widgets: Our sites include social media features, such as the Facebook Like button, LinkedIn follow button, and Twitter follow button.  These features may set a cookie to enable the feature to function properly.  These features are provided by a third party, and your interactions with these features are governed by the privacy policy of the company providing it.

An example of Functionality cookies that we use on our website are:

Vendor Description
Kentico Kentico, our Content Management System, sets cookies in order provide you with an optimal website experience. They remember your preferences and store the last page you visited, whether or not you're a new user, etc. for analytics purposes.

Targeted Advertising and Third Party Cookies
We use third parties to track and analyze usage and volume of statistical information.  The information provided to third parties does not include personal information, but this information may be re-associated with personal information after we receive it.

Third parties, with whom we partner with to provide certain features on our website or to display advertising based upon your web browsing activity, use flash cookies to collect and store information.  Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.  To learn more about these and their opt-out instructions visit: https://policies.google.com/technologies/ads.

An example of Third Party cookies that we use on our website are:

Vendor Description
Facebook We use cookies to help measure the performance of ad campaigns.
Google Conversion Tracking Utilized to track conversions from digital advertising. See: https://policies.google.com/technologies/ads
LinkedIn We utilize cookies to track whether or not a user who saw an ad later visited and took an action (e.g. completed a form or downloaded a white paper) on our site.

Services

Similarly, in order for us to provide, improve, and communicate with you about our Services, we may collect and process personal information including name, address, telephone numbers, items purchased, payment details, email address, business and trade demographic information, title, job function, social media accounts, dietary preferences, apparel size, interests, activities/hobbies, age, gender, education, and lead retrieval, geographic location, and dwell time at Events, etc.  Other information collected may include mobile app usage data, electronic device type, etc.

Employees, exhibitors, and attendees submit personal information through forms, applications, or contracts for the purposes of membership, engaging in our Site and Services, and receiving communications from us about our Site and Services.  Members, exhibitors, and attendees who submit personal information relating to other employees in their companies for the purposes of using our Services agree that they have the authority to do so and provide consent for current and future processing as outlined in this Policy.

What is the purpose of the processing?
We collect and process your personal information for the purposes of providing our Services and Site, fulfilling our contractual obligations, and/or providing you with information and communications regarding our Services and Site.  We process the personal information we collect for a number of purposes:

  • Personalizing our current and future Site and Services
    • To fit personal preferences which we have inferred from the information provided by you
    • To provide you with the appropriate local version of the Site (see the "Analytics" and "Cookies" sections for more information)
  • Improving our current and future Site and the Services
    • For example, you may be invited to complete our surveys and opinion polls. In completing a survey, you may provide us with personal information, including your name, email address, views, and opinions.
  • Communicating with you regarding current and future Site and Services including through email, phone calls, postal mail, web advertising, etc.
    • Providing our current and future Services including:
    • Newsletters
    • Educational information (seminars, webinars and other educational offerings)
    • Technical, Safety & Regulatory information (safety standards, safety manuals, regulatory developments and compliance)
    • Global market intelligence data (statistics, market information) including industry surveys.
    • Online or in-person Events including trade shows, exhibitor and attendee services to support these Events, enhance the participant experience, and connect buyers and sellers.
    • Membership recruitment, engagement, and in-person or online networking.
    • Customer Service, Exhibitor Engagement and related support services.

Where allowed, individuals who generate and post content on our Site, including company or personal profiles, message board posts, chats, blogs, photos, etc. do so voluntarily.  We will remove such personal information if requested and where required by law.

This Policy shall not apply to publicly available information on our Sites or elsewhere. Such publicly posted and available information shall not be considered personal data.

Security

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorized way.  We limit access to your personal information to those who have a genuine business need to know it.  Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach.  We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Disclosures for National Security or Law Enforcement

Under certain circumstances, we may be required to disclose your EEA Personal Data in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

How long do we keep your information?

We keep records for as long as required to provide the relevant Services.  If you have opted-in to receive communications from us, you will remain on our list until you notify us.  We also keep records for our own legitimate interests, in accordance with legal requirements (4-10 years) and tax and accounting requirements (7 years to permanent).  Rosters, meeting minutes, and other official association business documents are kept as a permanent record.

Your Rights

In some jurisdictions, you may have the right to request a copy of the personal information that we hold about you and to have it corrected where necessary.

You may also have a right, in certain circumstances, to have your personal data blocked or erased or request that we stop processing your personal information.

To exercise any of these rights, please email or write to us at the address provided below, and we will respond to your requests within all applicable timeframes.  Please note that we may, where permitted under applicable law, charge an administrative fee and/or request proof of identity.  We will respond to your requests within all applicable timeframes.

Under the General Data Protection Regulation, EEA residents have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Policy is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws

If you would like to exercise any of those rights, please:

  • email or write to us;
  • let us have enough information to identify you;
  • let us have proof of your identity and address (a copy of your driving license or passport and a recent utility or credit card bill); and
  • let us know the information to which your request relates, including any account or reference numbers, if you have them.

EEA Access Rights

You may have the right to access the EEA Personal Data that we hold about you and to request that we correct, amend, or delete it if it is inaccurate or processed without a legitimate ground for such processing.  These access rights may not apply in some cases, including where providing access is unreasonably burdensome or expensive under the circumstances or where it would violate the rights of someone other than the individual requesting access.  If you would like to request access to, correction, amendment, or deletion of your EEA Personal Data, you can submit a written request to the contact information provided below.  We may request specific information from you to confirm your identity. In some circumstances we may charge a reasonable fee for access to your information.

Whom can I contact?
If you have any questions about this Policy, would like to exercise your rights with respect to your personal information, believe we communicated with you in error, or have a complaint about how we handled your personal information, please contact:

Alto-Shaam Inc. 
Attn: Marketing Department
W164 N9221 Water Street

P.O. Box  450
Menomonee Falls, WI 53052-0450 USA
By e-mail: marketing@alto-shaam.com

We hope that we can resolve any question or concern you raise about our use of your information.  The General Data Protection Regulation also gives the right to lodge a complaint with a supervisory authority in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

By entering your email and selecting "submit", any of your personal data collected on the site will be permanently deleted from the site, as well as any stored activity.
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