New UK Regional Sales Manager

Alto-Shaam welcomes Billy Eatenton as its new UK Regional Sales Manager to lead and execute sales growth strategies within the region.


Billy Eatenton joins Alto-Shaam as its new UK Regional Sales Manager to help further bolster its support for customers within the region.

In his new role, Billy will be responsible for leading and executing Alto-Shaam’s sales growth and development strategies across the UK including new business development and maintaining long-term relationships with wholesale channel partners, key accounts and foodservice consultants. 

“We are pleased to welcome Billy to the Alto-Shaam team,” says Simon Parke-Davis, Alto-Shaam Vice President of Sales for Europe, the Middle East and Africa (EMEA). “His extensive experience across the industry make him a great fit for achieving our objectives in the UK.”

A trained chef, Billy joins Alto-Shaam with more than thirty years’ industry experience.  Most recently, Billy worked as Head of Culinary at a global hot-holding manufacturer and specialist, where he led new business sales with a focus on culinary demonstrations, menu development and product training with key customers including Greggs and Asda, as well as building relationships with UK foodservice manufacturers. 

“Alto-Shaam’s complete range of total kitchen solutions are recognized for delivering the highest quality cooking performance and flexibility,” Billy says. “I’m delighted to join the business and can’t wait to get started, helping our customers and partners across the UK with cutting-edge solutions that exceed their expectations.”

Alto-Shaam has a full team of culinary, sales, and technical service experts ready to help operators accomplish their foodservice goals. To learn more, contact an Alto-Shaam expert.

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