Alto-Shaam appoints new Sales Director for East Asia

Alto-Shaam has promoted Chris Ball to the newly created role of Sales Director for East Asia. 

Chris, a former UK Royal Navy chef, joined Alto-Shaam in 2022 as Regional Sales Manager for the Middle East, developing and growing relationships with dealers, consultants and end-users throughout the region, particularly in the United Arab Emirates (UAE) and Saudi Arabia. 

In his new role, Chris, who is now based in Kuala Lumpar, Malaysia, will report directly to Alto-Shaam Vice President of International Sales, Simon Parke-Davis. He will lead and drive sales strategies across East Asia, ensuring the highest level of customer experience and support to partners throughout the region. 

“Chris’ meticulous attention to detail, market knowledge and tenacious drive to deliver exceptional service and support has been invaluable in helping our customers across the Middle East succeed,” says Simon Parke-Davis, Alto-Shaam Vice President of International Sales. 

“These attributes will be vital to replicating this level of success, and increasing our market presence across East Asia,” Simon continues. “I look forward to continue working closely with Chris as we look to further enhance the customer and partner experience throughout the region.”

Alto-Shaam has a full team of culinary, sales and technical service experts ready to help operators accomplish their foodservice goals. To learn more, contact an Alto-Shaam expert.