Alto-Shaam Expands Senior Team with Appointment of New VP of Sales EMEA

Alto-Shaam has appointed Simon Parke-Davis as vice president of sales for Europe, the Middle East and Africa (EMEA).

In his new role, Simon is tasked with executing Alto-Shaam’s business development and sales strategies, managing and growing key accounts by market segment, and generating new customer opportunities. He will also be responsible for creating and implementing strategic campaigns with Alto-Shaam’s extensive distributor and dealer network across the EMEA region.

Simon has significant experience in the foodservice equipment industry and joins Alto-Shaam after more than 13 years at Rational, where he was managing director in the Middle East.

Lucy McQuillan, executive vice president of global sales for Alto-Shaam, says she is delighted to welcome Simon to the team. “Simon has a proven track record of strategic management and increasing market share internationally, demonstrated by his time working in the Middle East. I look forward to working with him and continuing our growth in the EMEA markets as we look to promote our full range of kitchen equipment solutions.”