Alto-Shaam Appoints New Regional Sales Manager in China

Alto-Shaam has appointed Eric Wu as regional sales manager for China.

In this new role, Eric is tasked with leading and executing Alto-Shaam’s sales growth and development strategies across China including strategic account management and creating new sales opportunities. He will also be responsible for establishing and building long-term working relationships with key target segments including channel partners, chains, key accounts and end users.

Eric will report directly to Alto-Shaam’s Vice President of Asia-Pacific, Paul Harper. “Eric joins us with extensive sales experience across the commercial catering industry,” Paul said. “I’m pleased to welcome Eric to the team and look forward to working with him to grow our business and achieve our objectives in China.”

Prior to joining Alto-Shaam, Eric worked as marketing director for an international catering equipment manufacturer, where he demonstrated his ability to implement sales strategies and achieve and exceed revenue targets.

“Alto-Shaam’s market leading range of kitchen equipment solutions are designed to deliver the greatest flexibility and cooking performance,” Eric added. “I look forward to helping customers across China understand how the benefits of Alto-Shaam’s full range of foodservice solutions can deliver an improved bottom line and significantly enhance their operational performance.”